There is a trend in society. We are becoming more generic in the sense of being universal, all-purpose, common yet broad and basic.
We aren’t into brand names as much.
A brand is a trademark, a marker, or label.
Clothing, perfume, food, furniture, places, and religion are branded.
In the past, brand names had a prominent hold in society. A brand was used to define us or tell others who we want to be. Brand names give off an air of “quality control.” But, branding is no longer lucrative. Branding is dead or dying. Most of us don’t want to be branded, we don’t want to advertise for someone else. We go generic.
What was previously cherished as a symbol has been exposed as nothing more than a stamp of human approval or disapproval. Humanity is advancing past the branding mentality because it has little to do with reality. God.
For example, the brand name, Christian Science, had clout decades ago but is no longer stamped in consciousness. However, Christian Science is nothing more than a brand name. Christian Science is only a term for the law of God and its interpretation to humanity.
Trademark of not, the law of God is still valid, powerful, even under a generic term.
Therefore I revised the Christian Science textbook Science and Health (first written in the 19th century), with this in mind. The law of God is expounded on with generic terms relevant to today. Even if we still cherish a symbol, trademark, or brand name, the power of a healing, hope-giving, life-installing God is still successful and available to us all, generically.
Updated 2021: Click here for sixth edition of 21st Century Science and Health with Key to the Scriptures: A modern version of Mary Baker Eddy’s Science and Health
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